Simcult is a culture of instrumentality and nothing but instrumentality. Precisely the lack of any end-in-itself makes it all the more urgent to fabricate ends carefully. Instead of proclaiming the end of technology, we need to refashion the management of ends. End-production is not a terminal condition but is a creative beginning.

The play of the simulacrum creates a lite culture.

Simcult, p. 6

Imagologies: Media Philosophy
By Mark C. Taylor, Esa Saarinen
Published by Routledge, 1994