In this respect media isn’t changing but the candy coated “presentation” layer certainly is. If you put an apple in a box and write Contents: Super Apple on the outside packaging, this may make you question what is inside or for some people, even believe that the apple is in fact, Super. However at the core of the concept, it is still just an apple in a box.

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What most people call new media I call updated media.

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We could even ask if there is something “fund-a-mentally” new in new media. We are currently reading ‘New Media. An Introduction’ (3rd edition) by Terry Flew. He mentions digitization, convergence, interactivity and networks and networking as the keys to understanding new media.

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New media is a victim of nomenclature; it’s new because we say it is.

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So the term “new media” is problematic, but perhaps more convenient than “numerically represented, modular, networked, culturally transcoding media.”

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