Indergaard, Michael — Silicon Alley — the rise and fall of a new media district

I was struck by the use of the term „new media“ as I was just reading Michael Indergaard's (2004) _Silicon Alley: The Rise and Fall of a New Media District_. It doesn't seem too new anymore but he argued that the term ?new media? was particularly attractive to many of the Silicon Alley immigrants as it differentiated them from computer people and further set them apart from Silicon Valley. Many also saw „new media“ as challenging the traditional New York broadcast and publishing powers and having the potential to allow formerly marginalized voices to be heard. I guess those voices are starting to haunt Columbia's J-school.